How do you inspire and indoctrinate Fearless Style across an entire organization and its business partners? We partnered with True Religion to do just that, helping them tell their story from its rich past to its fearless future.
From fashion shoots to denim factories in L.A., the connections between the brand and its tribe were highlighted in what was to be brand books and a positioning video. The employee take-away piece was at the heart of it: a high-quality, oversized loose leaf format with the presence of a luxury magazine showed True Religion's powerful product, while also showcasing the human side of the brand.
Designed at Mullen with Richard Hart.
All still life, product, and manufacturing photography by Adrian Gaut. Other images used strictly FPO, so nothing required licensing.