Job-search giant Indeed had a problem: too many communication touch points, and not enough consistency. Their voice and aesthetic weren’t aligned, so the team helped them clarify their brand drivers and mission, and translate that into strong guidelines. 

Indeed’s core values — positivity, simplicity, friendliness — were the inspiration behind the visual style. A bold color palette, tone of voice and typography helped tie it all together to create a vibrant, cohesive identity.

Design, illustration, and writing for Mullen. Creative Direction by Paul Foulkes, copywriting by Lane Petrauskas and Jamie Rome.